The Opera Royal de Wallonie has been a major cultural actor in southern Belgium for more than 40 years. From now on, they also have the web presence they need to promote that reputation online.
- Client :
- Opera Royal de Wallonie
- Strategy :
- Design :
- Realisation period :
- April 2011
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Some things must be said out loud
Located in Liège, the Opéra Royal de Wallonie (or ORW for the initate) has been hosting hundreds of representations since 1967. Their audience is both belgian and international, and the Opera has experienced succesful collaborations with other institutions in neighboring countries.
Promoting local and international artists, the ORW has built a solid reputation among opera amateurs... but that reputation still had to be translated on the web.
After a pitch held at the end of 2010, that task was entrusted to the marketing agency Stratenet, who joined forces with Snowcap and Epic (a Liège-based interactive agency).
Beauty & Simplicity
The basic requirements of the soon-to-be launched website were quite simple : delivering a smooth and well-thought user experience, with an elegant design.
The new platform had to be able to cope with a significant amount of content under different forms. Therefore, our first priority was to deliver a solution that offered a great deal of autonomy to the ORW communication staff.
Attention to detail
We also gave a lot of attention to the main visitor workflows : from browsing productions to ordering tickets or subscriptions, every process has been optimized in order to make the end-user experience as simple and intuitive as possible.
The new website of the Opera Royal de Wallonie is definitely a success and proves, once again, that cultural institutions can have an ambitous and effective online strategy.